Who is ADR Associates

ADR Associates is a corporation founded in 1994 specializing in strategic market positioning thru market research and consulting. Based at Red Hawk Ranch, a unique private facility, ADR brings the customer voice into management’s focus. Helping clients understand customer perceptions is often the foundation of ADR’s involvement and becomes a driving force for creating and fine-tuning successful business strategies.

• With firm roots in strategic consultation, we focus our clients on the brand and what it stands for as the foundation of core business growth and market positioning
• Our services encompass the full range of brand asset management from developing marketing strategy… to implementing change… to measuring success

“The ADR Team provides a unique depth to their support…an impressive array of ‘cradle to grave’ service capabilities.”

• We have a breadth of experience that allows us to assist throughout the entire business planning process:
  • Off-site strategy sessions
  • Custom research and market analysis to assess customer needs
  • Competitive positioning research
  • Tactical implementation
  • Product and service development
  • Organizational monitoring and training to fit with the brand promise
  • Customer review programs tailored to track your efforts
  • Off-site retreats to provide specialized coaching
• A “virtual” company comprised of Associates with the specialties and backgrounds that give depth to our solutions, ADR provides you with unique access to a specially-tailored team that fits precise project needs and timing requirements

“What do we get when we give ADR an assignment? Quick response. A customized Team of seasoned professionals. Non-traditional suggestions and unexpected insights.”

• We bring solutions into focus
• Our reputation is based on delivering strategic insights that make a competitive difference
• Our value is to provide you with access to a team with skill sets and experience that expand your day-to-day capabilities and allow you to focus

“When I work with ADR, I know I’m not adding to my “to do” list. They work seamlessly with my team and when decisions must be approved, come to me with solutions- not problems.”

• We do this by seeking market insights that provide a significant advantage to your market positioning and business development

“ADR provides us with a unique view of our marketplace.”

• From a foundation of disciplined market research we provide appropriate and relevant direction and focus to the management of your strategies

“I like the fresh, commonsense, approach ADR provides us. They focus on what we need at the backend for the research information to be truly useful and actionable.”

• We bring the customer voice into focus

“ADR helps us connect better with our customers”

Clients who have found value with us include the likes of Southern California Edison, Roche Diagnostics, BP (British Petroleum) and ARCO-ampm, Kaiser Permanente, Pacificare, SecureHorizons, Catholic Healthcare West, Lexus Motor Corporation, Toyota Financial, Disney and others

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Our Areas of Expertise

Strategy development, driven by insight and research

• Focusing the executive team
• Guiding corporate positioning strategy
• Product development strategies that reinforce core strengths
• Competitive positioning research
• Focused segmentation research
• Listening to the Customer thru the full range of qualitative and quantitative market research tools

Tactical implementation

• “JumpStart” executive team sessions for focusing your thinking
• Marketing and sales model development
• Custom research for new product and service development
• Customer account reviews
• Team building
• Assessing, modulating corporate culture
• Organizational training and coaching

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How We Can Help

We provoke change from renewed focus

• in our experience, organizations tend to feel that having a “brand” (a logo) is enough
• they may even have a vision statement
• all to often, the brand vision, the “promise,” is not carried out throughout the organization
• it is often not recognizable to current and prospective customers
• in a competitive environment, we find that it is not so much the BIG eating the SMALL…but the FAST eating the SLOW
• without an occasional renewal of your brand and what it stands for your organization risks stagnation while your competitors flash past you

We are different

• our strategies are always grounded in practical and useful research that provides insight as we help you develop value propositions, positioning and messaging

Customer-Centric

• our team members are skilled and experienced strategists

Experienced

• all of our team-members have acted as business/marketing practice leaders--we know that business strategy impacts brand strategy, which in turn, must lead to market place success in order to be truly effective

Facilitators

• we embrace a highly collaborative process with all of our clients

Mentors

• we are determined to create a “catalytic” outcome - committed to an end result that will succeed in the marketplace

Customized

• our solutions and methods are customized to your needs and budget to bring the greatest value possible

Bottom line: we bring you solutions

We work with you

We find that for strategic efforts to work there must be internal buy-in and ownership of the process.

• we take the role of mentors facilitating the process for you
• we help guide your team thru the process, avoid common pitfalls, and share insights
• we work WITH you, often as integrated members of your team, to insure your goals are met

Our practical process looks first from the inside out

• we help you refocus on the brand promise, the vision, and your capabilities to fulfill
• this takes us down a path of looking at core competencies and the internal culture that supports them

We then refocus our attention from the outside in

• we look at your positioning among competitors, the context and credibility of your brand
• this takes us down a path of looking at customers needs and expectations and perceptions of how you fit within the competitive marketplace

We custom tailor our process to best meet your needs for managing behaviors and actions to deliver the promise of your value proposition…

• a way of doing
• a way of thinking
• a way of being
• a way of speaking

…to deliver on your value proposition

We provide the link between customer feedback and profitability

• prioritize the business goals that customer feedback will help you to achieve, spot the constraints holding you back and set your new plan
• design solutions that are tied closely to the right processes, people and skill sets – always with a focus on improving your bottom line
• help you speak with “one voice” to present a clear brand position in the marketplace through everything you do, say and think as an organization
• evaluate your brand position with metrics and Key Performance Indicators (KPIs) to maximize value over time

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